Saturday, June 8, 2013

Don't judge a book by its cover, really?

Don’t judge a book by its cover? Do you know that we are made to be a visual creature with an average of 538,000,000 cells in our brain (visual cortex), in charge of our visual sight!

How things are packaged on the outside and its cover simply triggers our reaction towards it. Don’t the beautiful wrappers or the large and colorful movie posters attract you?

WPP reported that in the year 2010 alone, United States had spent an estimated amount of $142.5 billion and $467 billion worldwide in the art of advertising and marketing. Companies with professional looking websites and marketing materials convince consumers that they produce professional and quality work

Hundreds and thousands of books are published a day, but only a handful are in the popular books session. Readers are drawn to the books by its cover, who then peek a look at its description. Book designers thus play a huge role in grabbing the potential readers’ attention. Thereby, a children book full of colorful pictures and big fonts, we expect it to be for younger age group. Ever heard of the phase “first impression counts?”

It takes 7 seconds to form the first impression. From the way how people are dressed, whether they shaved, their scent (hopefully no body odor) we perception, expectation towards them are roughly formed.

Over the years, the world had tried to shape us in such a way that we should not judge a man by its cover by the content of his character. Book reviews and book sampling came out so readers can have a taste of the ‘delicious’ content the authors have to offer.

I would like to end with a note, “Both the cover and its content is very important for the success to the sale of a book. We cannot rely on either one solely to succeed. However, cover page is the one that grabs the readers attention first.”

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